Chinese streaming platform bilibili is hosting exclusive Re:Zero footage--of the two protagonists enjoying cup ramen. The ad is in Japanese with Chinese subtitles and show Subaru introducing Emilia to Cup Noodles' Chinese brand, Hé Wèi Dào, after a study session. The pair enjoy a cup of the seafood flavor Cup Noodle, China's most popular flavor. Re:Zero kara Hajimeru Isekai Seikatsu is titled and marketed as Re:Cong Ling Kaishi De Yi Shijie Shenghuo in China.